On The Radar Blog

Akon Performs at On The Radar Classics

Thu, 19 Dec 2024 20:58:50 GMT

Akon Brings the Spotlight to On The Radar with "Locked Up" Live Performance

Akon Brings the House Down with Locked Up Live on On The Radar

On The Radar has introduced a groundbreaking new series called On The Radar Classic, designed to celebrate legendary artists and their timeless music. This series invites iconic performers like Akon to revisit their most celebrated tracks, offering fans a chance to relive unforgettable moments in a raw and intimate setting. By blending nostalgia with fresh live performances, On The Radar Classic bridges generational gaps and solidifies the platform’s role as a cultural trailblazer in the music industry.

The legendary Akon, a name synonymous with global hits and genre-defining anthems, delivered a performance that will be etched in fans' memories forever. On The Radar , the fast-rising platform known for its cutting-edge music showcases, became the stage for a spellbinding live rendition of Akon’s iconic track, Locked Up. This performance not only reignited nostalgia but also proved the timelessness of Akon’s artistry.

As fans continue to replay this unforgettable moment, it’s clear that both Akon and On The Radar have set the bar high for future performances. With the addition of On The Radar Classic, music history is being redefined one performance at a time.

Watch Akon "Locked Up" Performance at On The Radar

A Masterclass Performance Akon "Locked Up"

Launched in 2004 as a part of his debut album Trouble, Locked Up marked the introduction of Akon’s distinctive fusion of heartfelt emotion, melodic vocals, and engaging narratives. Nearly twenty years later, its significance continues to thrive, resonating with audiences across new generations. Performing this iconic track on On The Radar was a full-circle experience for Akon, emphasizing the lasting impact of the song that set the foundation for his remarkable career.

This performance marks another milestone in Akon’s illustrious career while further solidifying On The Radar’s position as a premier platform for groundbreaking music events.

Skepta Drops Exclusive On The Radar Freestyle

Mon, 09 Dec 2024 21:19:34 GMT

The Skepta Freestyle: A Display of Expertise

Bridging the Gap: UK Grime Meets US Rap & Hip-Hop

On The Radar continues to solidify its reputation as a global platform for groundbreaking music, this time welcoming one of the UK’s top artists, Skepta, for a rare and electrifying performance. Known for his sharp lyricism, iconic style, and pioneering role in the grime scene, Skepta delivered an exclusive freestyle that left the audience in awe and further bridged the gap between UK and US music scenes.

Skepta’s freestyle was a masterclass in lyricism and flow. With his signature confidence, he delivered razor-sharp bars that touched on his journey as an artist, the struggles of the streets, and his vision for the future. The gritty delivery, paired with a hypnotic beat, reminded fans why Skepta remains a dominant force in the music industry.

Watch Skepta On The Radar Freestyle

A Masterclass Performance Akon "Locked Up"

This performance marks another milestone in Akon’s illustrious career while further solidifying On The Radar’s position as a premier platform for groundbreaking music events.

Ice Cube Performs at On The Radar

Tue, 29 Oct 2024 20:06:34 GMT

The Legend Ice Cube Performs 'It's My Ego' Live at On The Radar

A Legendary Performance by Ice Cube at On The Radar

Ice Cube, a true icon in hip-hop history, brought the heat to On The Radar Radio with a powerful live performance of his latest single, "It's My Ego." Known for his unfiltered lyrics and commanding presence, Ice Cube delivered a performance that was equal parts nostalgic and fresh, reminding the world why he remains a pivotal figure in the rap game.

Ice Cube’s appearance on On The Radar wasn’t just another performance; it was a moment. The rapper, actor, and cultural leader stepped up with a bold new track that showcases his unwavering confidence and lyrical grit. "It's My Ego" tackles themes of self-pride, resilience, and the battles of staying true to yourself in an ever-changing industry. Cube’s deep voice cut through the beat, delivering each verse with the same intensity that first made him a household name.

Watch Ice Cube Performance at On The Radar

DaBaby Freestyle On The Radar

Sun, 20 Oct 2024 18:58:44 GMT

DaBaby Freestyle - A Must Watch!

Hip-Hop at It's Finest with DaBaby Explosive Freestyle

On The Radar Radio continues to solidify its position as a platform for hip-hop's hottest talents, and this time, the legendary DaBaby took the mic for an unforgettable freestyle. Dropping fiery bars, DaBaby's raw energy and lyrical prowess remind us why he's one of the most talked-about rappers in the game today.

DaBaby is known for his rapid-fire flow, distinctive Southern twang, and undeniable stage presence. His freestyle on On The Radar did not disappoint, delivering hard-hitting punchlines with an effortless charisma. He brought his trademark energy, keeping listeners hooked from start to finish. Fans were reminded why DaBaby continues to stand out in a crowded industry—his ability to switch between storytelling and hard-hitting bravado sets him apart.

Watch DaBaby On The Radar Freestyle

The Trending Hip Hop Music Platform On The Radar Radio

Thu, 01 Aug 2024 22:28:48 GMT

The Rise of On The Radar: Setting the Stage for Hip Hop Excellence

A Hip Hop Music Platform for Artists to Showcase Their Music

In the ever-evolving of hip hop, where trends shift quickly and new talent emerges on a regular basis, one platform has established itself as the ideal showcase for presenting hip hop talent: On The Radar . On The Radar, known for its unrivaled influence and trendsetting performances, has emerged as the top hip hop music outlet.

From exclusive freestyles to amazing performances live, this platform has featured some of hip-hop's biggest artists, including Drake , Central Cee , Big Sean , Jim Jones , Meek Mill , Fivio Foreign , Bobby Shmurda , and Ice Spice , among many others. This blog post digs into what makes On The Radar such a force in the hip hop music industry, including its effect, star-studded lineup, and the growing demand from hip hop musicians ready to participate on this prestigious stage.

A Hip Hop Music Platform for Artists to Showcase Their Music

On The Radar's rise to the top of the hip hop music scene demonstrates its dedication to quality and creativity. On The Radar , founded with the goal of giving a platform for true hip hop expression, has swiftly become associated with the genre's leading edge. Unlike traditional music outlets, On The Radar focuses on providing live, unedited performances that showcase hip hop artists' raw energy and creative spirit.

The platform's success derives from its capacity to provide an environment in which artists can showcase their talents through exclusive freestyles, which are frequently the highlight of their performances. These freestyles provide a unique opportunity for artists to experiment with their craft, connect with their audience, and leave an imprint. As a result, On The Radar has become the go-to place for hip hop music fans and industry insiders trying to find the next big thing in the genre.

Iconic Performances: A Showcase of Hip Hop Royalty

When Top Hip Hop Stars Perform at On The Radar Radio

One of the defining features of On The Radar is its impressive roster of hip hop music artists who have graced the platform with their presence. Here are some of the notable names that have performed exclusive freestyles on On The Radar, solidifying its reputation as the leading hip hop music radio platform:

Drake : As one of the most influential figures in contemporary hip hop, Drake’s appearance on On The Radar was a major milestone for the platform. His freestyle session showcased his lyrical prowess and versatility, further cementing his status as a global superstar.
Central Cee : The UK’s rising star Central Cee brought his unique style to On The Radar, captivating audiences with his distinctive flow and sharp lyrics. His performance not only highlighted his talent but also underscored the platform’s commitment to featuring diverse voices from across the globe.
Big Sean : Known for his introspective lyrics and dynamic delivery, Big Sean’s freestyle on On The Radar was a standout moment. His performance offered fans a glimpse into his creative process and reaffirmed his position as one of hip hop’s leading artists.
Jim Jones : As a key figure in the New York hip hop scene, Jim Jones brought his signature gritty style to On The Radar. His freestyle session was a testament to his enduring relevance and influence in the genre.
Meek Mill : With his powerful voice and socially conscious lyrics, Meek Mill’s appearance on On The Radar was a highlight for many fans. His freestyle performance resonated with audiences and showcased his ability to blend personal storytelling with hard-hitting rap.
Fivio Foreign : Representing the drill movement, Fivio Foreign’s freestyle on On The Radar was a high-energy performance that captured the essence of his unique style. His appearance demonstrated the platform’s dedication to highlighting emerging trends within hip hop.
Bobby Shmurda : Known for his infectious energy and catchy hooks, Bobby Shmurda’s freestyle on On The Radar was a crowd-pleaser. His performance was a reminder of his impact on the hip hop genre and his ongoing relevance.
Ice Spice : As a fresh face in the industry, Ice Spice brought a new wave of energy to On The Radar. Her freestyle performance was a testament to her growing influence and the platform’s commitment to supporting new talent.

The Demand for On The Radar: A Testament to Its Influence

The demand for hip hop acts to appear on On The Radar is nothing short of incredible. Artists from all hip hop genres are eager to showcase their talents on this famous stage, understanding the visibility and credibility it provides.

Exposure to a Global Audience: On The Radar’s extensive reach ensures that performances are seen by a wide and diverse audience. This exposure can significantly boost an artist’s visibility and career prospects, making it a coveted opportunity for many in the industry.

Authenticity and Credibility: Performing on On The Radar is a mark of authenticity and credibility within the hip hop community. The platform’s commitment to featuring raw, unfiltered performances adds a level of prestige that artists aspire to achieve.

Opportunity for Creative Expression: On The Radar’s focus on exclusive freestyles allows artists to push their creative boundaries. This freedom to experiment and showcase their skills in a live setting is a major draw for many hip hop music artists.

Networking and Industry Connections: Appearing on On The Radar provides artists with valuable networking opportunities and connections within the industry. This can lead to collaborations, new projects, and increased recognition.

The Platform of Choice for Hip Hop Freestyles On The Radar

On The Radar has established itself as the premier destination for hip hop freestyles. The platform’s dedication to showcasing high-quality, live performances sets it apart from other hip hop music platforms.

Exclusive Content: On The Radar is known for offering exclusive freestyles that cannot be found anywhere else. This unique content provides fans with a special insight into the artistry and creativity of their favorite hip hop artists.

High Production Quality: The platform’s commitment to high production values ensures that each freestyle is presented in the best possible light. This attention to detail enhances the overall viewing experience and highlights the artist’s performance.

Interactive Experience: On The Radar’s interactive features, such as live streams and audience engagement, allow fans to connect with the artists in real-time. This dynamic interaction adds a layer of excitement and involvement to the freestyles.

A Leader in Hip Hop Music and Freestyle Innovation

The Platform of Choice for Hip Hop Freestyles

On The Radar has clearly earned its status as the most popular hip hop music portal. With an incredible portfolio of hip hop music artists, exclusive freestyles, and a commitment to showcase the finest in the genre, the platform continues to set the industry standard. From landmark performances by Drake and Big Sean to developing talents like Ice Spice, On The Radar offers a platform for hip hop performers to genuinely shine. As demand for performances on this platform stays high, On The Radar's influence and impact on the hip hop genre are expected to expand even more. For both fans and artists, On The Radar remains the premier site for discovering and appreciating the greatest in hip hop music.

Shaggy Freestyle On The Radar

Sat, 27 Jul 2024 22:58:52 GMT

Shaggy Performs Freestyle on On The Radar

A Reggae Fusion Pioneer on On The Radar

The iconic reggae fusion artist Shaggy has once again demonstrated why he is a timeless force in the music industry. Shaggy, known for classics like "It Wasn't Me" and "Angel," recently performed an outstanding freestyle session on On The Radar, showcasing his distinct style and lyrical prowess. This unexpected yet electrifying performance has fans talking and reaffirms Shaggy's status as a global musical superstar.

Shaggy's debut on On The Radar came as a pleasant surprise to reggae and hip-hop fans both. Shaggy, a pioneer in the reggae fusion genre, has long been known for fusing reggae rhythms with contemporary sounds, resulting in hits that transcend decades. His freestyle on On The Radar was no exception, perfectly blending his unique Caribbean sound with a modern edge.

Watch Shaggy Freestyle The Radar Radio

Big Sean Freestyle On The Radar

Sun, 21 Jul 2024 23:44:21 GMT

Big Sean Shines on On The Radar Radio

A Masterclass Freestyle Performance by Big Sean

The hip-hop community is buzzing with excitement following Big Sean’s electrifying freestyle on On The Radar Radio. Dropping fire bars and showcasing his lyrical prowess, Big Sean has once again proven why he’s one of the most respected names in the game. Let’s dive into the highlights of this unforgettable performance and the impact it’s having on fans and the music scene alike.

From the moment Big Sean grabbed the mic, it was clear that listeners were in for a treat. With a confident delivery and an effortless flow, Sean navigated complex rhymes and intricate wordplay, leaving no doubt about his lyrical abilities. He touched on personal experiences, his journey in the music industry, and his outlook on life, all while maintaining an impressive rhythm.

Watch On The Radar Radio Big Sean Freestyle

On The Radar Takes Center Stage at the BET Awards 2024 with Exclusive Freestyle Performances

Fri, 19 Jul 2024 22:43:16 GMT

Live On The Radar Radio Freestyle Performances at BET Awards 2024

On The Radar: A Highlight of the BET Awards 2024

The BET Awards 2024 was a night to remember, and On The Radar was front and center, showcasing exclusive live freestyle performances by some of the biggest names in the music industry. From the legendary Common to rising stars like NLE Choppa, The Blxckie, and Erica Banks, On The Radar brought the heat and proved why it’s the premier platform for raw, unfiltered hip-hop talent.

On The Radar has steadily built a reputation for delivering the freshest and most authentic freestyle performances, and its presence at the BET Awards 2024 was no exception. The platform’s commitment to showcasing diverse and dynamic artists aligns perfectly with the spirit of the BET Awards, which celebrates Black excellence in music, culture, and beyond.

Watch Common Freestyle (BET Awards Edition)

Live On The Radar Radio Freestyle Performances

Watch NLE Choppa Freestyle (BET Awards Edition)

Watch Connie Diamond Freestyle (BET Awards Edition)

Live On The Radar Radio Freestyle Performances

A Star-Studded On The Radar Freestyle Lineup

The exclusive live freestyle performances featured an impressive lineup of artists who each brought their unique flair and lyrical prowess to the stage:

Common
NLE Choppa
The Blxckie
Erica Banks
& more!

Watch Young Moose Freestyle (BET Awards Edition)

Gabe P Joins Gary Vee on The Friends Podcast

Sat, 11 May 2024 21:55:58 GMT

Gabe P featured on the Gary Vee Pocast with Friends

Gabe P Engaging in Conversation with Gary Vee and Friends

In the vibrant world of podcasts, few occasions embody the spirit of entrepreneurship, creativity, and inspiration quite like a live discussion with industry experts. Episode 16 of LIVE Podcast with Friends showcased an exciting lineup of guests: Gary Vee, a respected entrepreneur and inspirational speaker; Gabe P, a music industry expert and influencer; Chris Hetherington, a supporter of emerging artists; and Paul Rabil, a lacrosse icon and business leader. The episode explored a wide range of topics, from the music industry and the impact of social media to the significance of focus and passion in business. Let's uncover the valuable insights and revelations from this remarkable conversation.

Watch the Episode

Gabe P Featuring Live on Friends Episode with Gary Vee

Gabe P, the CEO and Co-founder of On The Radar Radio and On The Radar Records, provided a unique lens through which to explore the relationship between music and entrepreneurship. He discussed the challenges faced by underground artists in navigating the music industry and the role of platforms like On The Radar Radio and Records in providing exposure to emerging talent. Gabe P's entrepreneurial journey underscored the importance of innovation, adaptability, and collaboration in driving success in the music industry.

Gary Vee, a pioneer in digital marketing and entrepreneurship, shared invaluable insights about the role of social media in propelling business expansion. He stressed the significance of authenticity and consistency in cultivating a personal brand, mirroring Gabe P's dedication to showcasing emerging talent through On The Radar Radio and Records. Vee's message deeply resonated with the audience, underscoring the transformative potential of social media in amplifying voices and establishing connections globally.

Throughout the podcast, a recurring theme revolved around the catalytic influence of collaboration and community-building in fueling innovation and progress. Be it the music industry, entrepreneurship, or personal growth, the guests underscored the value of surrounding oneself with individuals who share a unified vision and drive for success. Through nurturing a culture of collaboration and mutual support, entrepreneurs and creatives can unlock fresh opportunities and reach heights beyond their imagination.

Sheff G Drops On The Radar Freestyle

Thu, 09 May 2024 23:09:54 GMT

Sheff G Just Dropped a Freestyle at On The Radar Radio

Brooklyn’s own Sheff G has just dropped On The Radar Freestyle

Brooklyn’s own Sheff G has just dropped a blazing freestyle on the number one music platform trending right now, On The Radar Radio! The American rapper, known for his gritty lyrics and distinctive flow, first captured the spotlight with his 2017 hit single "No Suburban," a powerful response to 22Gz’s "Suburban."

Sheff G continues to prove why he’s a force to be reckoned with in the rap game, delivering raw and authentic bars that resonate with fans across the globe. Tune in to On The Radar Radio to catch this electrifying freestyle and witness Sheff G's undeniable talent firsthand!

Fivio Foreign, the acclaimed rapper from Brooklyn, has set the music scene ablaze with his latest freestyle on the trending platform On The Radar Radio. Known for his high-energy delivery and infectious drill beats, Fivio Foreign rose to prominence with hits like "Big Drip" and has become a cornerstone of the Brooklyn drill movement.

In his latest appearance, Fivio delivers fiery bars and intricate wordplay, showcasing his lyrical prowess and charismatic presence. Fans and newcomers alike are flocking to On The Radar Radio to experience the raw talent and undeniable swagger that Fivio Foreign brings to the mic, further cementing his status as a powerhouse in the rap world.

Watch Sheff G On The Radar Freestyle

Fivio Foreign Dropping Bars at On The Radar

Wed, 20 Mar 2024 00:10:18 GMT

Fivio Foreign's Impressive Freestyle on On The Radar Radio

Fivio Foreign Ignites On The Radar Radio with Explosive Freestyle

Watch On The Radar Radio Fivio Foreign Freestyle

Outside Soundtrack - The Only Playlist You Need

Mon, 07 Aug 2023 19:17:21 GMT

The On The Radar Playlist You Should be Listening to!

Looking for a new music playlist? Look no further!

Step into the vibrant world of the 'Outside Soundtrack' playlist. A dynamic playlist curated by photographer and A&R , Calvin Schneider. This meticulously crafted collection captures the essence of musical exploration with a harmonious blend of all your favorite artists across diverse genres. From chart-topping A-list performers to the emerging talents of tomorrow, the 'Outside Soundtrack' playlist guarantees a fresh experience every week, as it updates regularly to keep your auditory senses delighted. Whether you crave the boom-bap beats of hip-hop icons or the soul-stirring melodies of indie artists, this playlist promises to be a gateway to a transcendent musical journey beyond boundaries.

Calvin Schneider

Photographer / Social Media Content

Instagram

YouTube

Twitter

Week In Review (8/4/23)

Mon, 07 Aug 2023 01:54:07 GMT

Another Week of On The Radar Media Dropped!

Another week in the books. Just this week On The Radar dropped 7 freestyles, 7 performances, and 9 interviews. Below, we've organized everything for your viewing pleasure. Let's dive in and check out this week's releases!

Freestyles:

Performances:

Interviews:

Calvin Schneider

(Photography Director / Social Media Content)

Instagram

YouTube

Twitter

5 New Projects You Should Check Out

Wed, 02 Aug 2023 19:35:12 GMT

New On The Radar Projects That Just Dropped!

Wakai - Some People Scream, Some People Talk

DC2Trill - Family Matters

Rah-C - The Brain Exploder

That Mexican OT - Lonestar Luchador

Marlon Craft - HOMECOURT ADVANTAGE, Vol. 2

Calvin Schneider

Instagram

Youtube

Twitter

On The Radar Breaks The Internet With Drake & Central Cee Freestyle

Sat, 22 Jul 2023 00:04:02 GMT

On The Radar Breaks The Internet with Drake ft Central Cee

Drake ft Central Cee Freestyle Goes Viral

The music world was set ablaze when On The Radar released an unexpected freestyle featuring none other than Drake and Central Cee. This collaboration, a fusion of North American and British rap royalty, has sent shockwaves through the internet, proving once again that On The Radar is a powerhouse platform for groundbreaking music moments.

An Iconic Pairing

Drake, the Toronto-born global rap icon, and Central Cee, the rising star from London’s vibrant drill scene, have both made significant marks on the industry with their unique styles and undeniable talent. Bringing these two together for a freestyle session was nothing short of genius. The combination of Drake’s smooth lyrical flow and Central Cee’s gritty, streetwise bars creates a dynamic contrast that keeps listeners hooked from start to finish.

A Viral Sensation

Within hours of its release, the freestyle video went viral, racking up millions of views across various social media platforms. Fans and critics alike took to Instagram, X (Twitter) and TikTok to share their reactions, with hashtags like #DrakeXCentralCee and #OnTheRadarFreestyle trending worldwide. Memes, reaction videos, and fan edits flooded the internet, cementing this freestyle as a cultural moment.

The Impact on the Music Scene

This collaboration is more than just a viral moment; it’s a significant milestone for the global rap community. It bridges the gap between North American and UK rap scenes, highlighting the versatility and universal appeal of hip-hop. The freestyle showcases both Drake’s and Central Cee’s ability to adapt and excel in different musical environments, further solidifying their positions as top-tier artists.

Fan Reactions

Fans have been vocal about their excitement and appreciation for this unexpected collaboration. Comments praising the artists’ synergy and the quality of the freestyle can be seen all over social media. "Drake and Central Cee on a track together is everything I didn’t know I needed!" one fan tweeted. Another fan added, "On The Radar just keeps getting better and better. This freestyle is pure fire!"

On The Radar’s Gabe P Ranks Top 10 OTR Freestyles Of 2022

Wed, 05 Apr 2023 16:22:06 GMT

On The Radar Radio Hits Top 10 Rankings

Gabe P: Founder of the Trendsetting On The Radar Platform

On The Radar became the go-to platform in 2022 for up-and-coming rappers to show and prove. At first, many of the mainstays of New York’s drill scene began appearing on the platform. Not only dropping bars but also, providing some of their most compelling interviews. However, what was initially limited to regional acts during the pandemic quickly spread into a worldwide affair.

Gabe P is the mastermind behind On The Radar, who launched the platform in 2022. Since then, the platform’s helped break plenty of artists, like Ice Spice. At the same time, they garnered the attention of the biggest acts in the genre, like Drake and Nicki Minaj . This year, On The Radar leveled up with the number of freestyles and interviews, many of which have gone viral. DThang’s freestyle helped attract new eyes in late 2021 but the momentum continued to build throughout 2022.

“Expansion is key,” Gabe told HotNewHipHop during a November Zoom call. “We’ve been blessed this year to really host people from all over. We’ve had Skillibeng on the show. We did GloRilla’s first interview in New York City, her very first interview in New York City.”

Artists like GloRilla, Ice Spice, and Skillibeng are a few who graced the OTR microphone before their mainstream success. However, it was largely a stepping stone for what’s in stores in 2023. Gabe has plans to take it global – not just bringing the world to New York City, but bringing On The Radar on the road with him.

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The Ear of NYC: Gabe P Talks Creating ‘On the Radar Radio,’ Viral Freestyles, and More

Wed, 05 Apr 2023 01:58:14 GMT

Gabe P The Creator of On The Radar Radio

The Talk of NYC: On The Radar Radio

Before rap freestyles were readily accessible on YouTube, there was Rap City: Tha Basement. The studio-style show, hosted by hip-hop historian Big Tigger from 1999 through 2005, featured everything from new hip-hop videos to artist interviews and cyphers. It became a hub for rap fans to discover new acts and watch their favorite MCs spit freely in a no-hold-bars environment.

Rap City yielded some great moments back in the day, from Lil Wayne’s iconic freestyle with his red bandana over the mic to a young Dipset flaunting their NYC dominance. Now, 14 years later, journalist and radio host Gabe P is creating new cultural moments for a different generation with his weekly radio/YouTube show, On The Radar Radio .

Having mentored under the tutelage of radio hall-of-famer Angie Martinez as a Power 105.1 intern during his college days at St. John’s University, the 26-year-old Long Island native recognized early on that there was a gap in rap interviewing he wanted to fill.

“For me, I was too young at the time to become a part of the SoundCloud era in terms of media, but that was when I was listening to this shit and watching media and thinking, ‘Bro, nobody here is representing for the young kids,’” he tells Complex in his rainbow-lit Brooklyn studio.

The desire to fill that gap birthed On The Radar—a radio show that Gabe started in 2018 in an empty studio in the iHeart Music building while simultaneously handling Power 105.1’s social media accounts. OTR started out small; Gabe says he interviewed one to two artists a week in the summer of 2018 through 2019. Now, that number has jumped to the dozens, with him shooting anywhere from 10 to 12 new episodes a week and steadily releasing them over the course of a month.

The shift to Zoom in 2020 due to COVID-19 slowed down the show’s progress, but after weathering that storm, On The Radar emerged with strong artist relationships fostered through virtual interviews and a new shared recording studio in Brooklyn—courtesy of R&B artist Devvon Terrell . The studio space that OTR became known for had a ceiling lined with white foam to imitate clouds, and a massive black screen behind a plush couch with the show’s signature logo projected onto it. In the last few weeks, though, Gabe and team were able to move into their own recording space elsewhere in Brooklyn, which now comes equipped with an upgraded LED-version of the On The Radar signage and a slime green and black hexagonal sky.

The radio show now boasts over 100,000 subscribers on its YouTube channel and has become a pivotal part of the burgeoning New York drill scene, because it offers a platform for any size artist to tell their story and showcase their bars. You don’t need a specific follower-count or level of prestige to be on the show—just some passion behind your music and the courage to step behind a live mic and spit. “Some of the first artists I had up there were Cash Cobain, Leeky G Bando, and Chow Lee, mad funny looking back on that. Those were the first three artists we shot in the main OTR room,” Gabe explains. The show has shifted from being New York dominant to featuring artists from all over the world.

The show has yielded several viral drill moments already, including Chris Patrick’s impressive freestyle , a pre-“Munch” Ice Spice performance that caught the attention of Drake , and recently, an energetic lyrical display from Bobby Shmurda . And outside of the New York drill scene, On The Radar has also featured out-of-town artists like AJ Tracey, Giggs, and more. While the show has been a pillar to the New York drill community, Gabe’s vision is for the program to reach a more global audience.

“As we grow and bring more artists, I get to now bring their world and music to other people, and I think that’s the most beautiful part of it all: [showcasing] people’s lives who aren’t just from New York,” he explains. “I think we’ve done that pretty well with the UK… We’re going to continue to do that with the Afrobeats artists and continue to grow.”

Before conducting his interview with G Herbo, we caught up with the creator and host of On The Radar Radio, Gabe P, to talk about consistently finding new up-and-coming talent for the freestyle series, receiving recognition by the likes of Drake and Nicki Minaj, and how he plans to make the show a global brand.

How did On The Radar begin, and when did it gain traction?

I saw a gap in the industry… My homie Nick and I came up with the On The Radar name, and somewhere in a journal of mine there’s an old OTR design that I drew. I gave that to the graphic designer at Power 105.1 at the time because I was running the social media accounts. The graphic designer was in the cubicle next to me, this was in summer 2018. I gave him the design and he made me the logo. Then I found a little side room in iHeart and I asked my boss, “Hey, I just want to do interviews. I don’t want anything crazy. Just a space to do one interview a week, can I find a space in here.” I connected with the guy who runs the schedule for the studio, booked with him once a week, and brought in interviews once a week while doing my normal job. At that time, I wanted On The Radar to be under Power 105.1 because that would be the name to help me get bigger artists, but they wanted me to build it up on my own. I didn’t understand it at first, but I definitely understand it now, for obvious reasons why it’s important to build my own brand. So from 2018 to 2019 I would just bring one or two artists there a week and do interviews. I wasn’t doing any real big artists early on, but one of the dope artists who first fucked with me were Phony Ppl out of Brooklyn. If you know them, you know.

When did you see it start to gain traction?

We were doing one interview a week for a while, and then at the top of 2020, I started doing more… I started a gaming show on Power called Enter Player 2 where I would play video games with artists. That gave me access to Sheff G and Sleepy Hallow. I did that for a while, and then the pandemic hit and I couldn’t do the gaming show anymore, but I was still doing On The Radar [that] whole time… dropping one to two OTR interviews a week leftover from pre-COVID time, and I was in a tough place because I had no real direction. At the time, I didn’t want to do Zoom because I was just going to wait for the world to open back up, which is funny to think about now.

Read The Full Article Here -->

SOURCE

https://www.complex.com/music/on-the-radar-radio-gabe-p-interview

By Jordan Rose